Mort Aronson Receives AAFD’s 2009 Lifetime Achievement Award
The American Association of Franchisee and Dealers (AAFD) announced Mort Aronson as this year’s recipient of AAFD’s Total Quality Franchising Award for Lifetime Achievement. The AAFD’s highest individual recognition, Aronson is being recognized for a lifetime of embracing collaborative relationships in franchising.
“Mort Aronson exemplifies the AAFD’s vision of Total Quality Franchising,” said Robert Purvin, chairman of AAFD. “His body of work, from his quarter of a century with Holiday Inn to his service to the International Franchise Association (IFA) and his leadership in advocating the mediation of franchise-related disputes, reflects a dedication to encouraging collaborative win-win relationships.”
Curves International Recognized as 2009 Franchisor of the Year
The American Association of Franchisee and Dealers (AAFD) announced Curves International, Inc., as AAFD’s Franchisor of the Year for 2009.
Curves International is the franchisor of Curves fitness centers, the world’s largest fitness network with nearly 10,000 franchisee-owned fitness clubs serving four million women worldwide. Curves is also one of the fastest growing franchise companies in history.
Notwithstanding the challenges of rapid growth and dynamic involvement in multiple channels of distribution, the Company has embraced a collaborative culture with its franchise network and has enjoyed a very positive relationship with its members as a result.
